Welcome to our Target CPA article! This guide is created to answer any questions you may have about our tCPA feature, which allows you to optimize your campaigns by setting specific cost targets for desired actions.
What is Target CPA?
tCPA, which stands for Target Cost Per Acquisition, is a vital metric in digital advertising. It represents the average amount you are willing to spend to acquire a new customer or achieve a specific action, such as a sale or sign-up. This feature allows advertisers to set a predefined cost goal, ensuring that their campaigns remain cost-effective and focused on acquiring results. By setting a tCPA, you can better control your advertising budget and optimize your campaigns to achieve the best possible ROI.
💡Need to know: Pixel or Postback are required in order to set up a tCPA campaign.
How to set up tCPA
- Access Ad Management.
Create a new campaign.
- Begin by creating a new campaign with the 'Website Conversions' objective. By selecting this, you are choosing tCPA as your bid type.
Select an event to track within your Ad Set.
- Click the dropdown under ‘Choose your event to track’ and select ‘Create new event.'
In Event Management, click ‘Create event.’
- Here you will name your event, decide on your event tracking type, and follow the 3-step-process to integrate your Pixel or Postback.
Test Pixel or Postback.
- Before launching your campaign, make sure to use our ‘Go test’ feature at the bottom of the page. Hopefully you will see ‘Test result: successful.’
Save and proceed.
- Once you have successfully tested the tracking implementation and created your event, save the changes, and proceed with setting up your ad.
What’s the difference between Pixel and Postback?
Both Pixel and Postback are essential tracking methods used to record conversion events from your website to Ad Manager. However, there are small differences.
Pixel: A small code on your website that records when users take specific actions, like making a purchase.
- Use Pixel for most tracking needs, it’s easy to set up and provides insights into user behavior.
Postback: Instead of code, it directly sends event data from your website to Ad manager’s server (server to server).
- Use Postback when your website journey is more complicated and contains several steps.
How can I check that my event is set up correctly?
If a default Pixel or Postback event appears in Event Management, it indicates that your account has received conversion events, which suggests that the setup is correct. You can also use our ‘Go Test’ feature when you’re in the process of creating your event.
Can I update the conversion tracking?
Currently, advertisers do not have the option to modify existing tracking events. To make changes, you will need to create a new ad set.
Why were my tCPA ads rejected?
tCPA ads are rejected by Ad Support when conversion tracking for your campaign is not set up correctly. To activate conversion tracking, go to ‘Tools,’ access the Event Management tab, and follow the provided instructions.
Can I use the same Pixel or Postback for multiple ads?
Yes, you can use the same Pixel or Postback for multiple ads within the same advertising account. Once you have set up the Pixel or Postback correctly on your website, it becomes a universal tracking tool accessible to all the ads within that account.
✍️Note that Pixels are unique for each ad account.
If you still are having trouble setting up your tCPA campaign, feel free to reach out to email@example.com for more hands-on support!