Welcome to our FAQ article, where we delve into the best practices for achieving optimal results with your ad campaigns. Below, we'll explore various strategies, including tCPA recommendations, targeting tactics, ad creatives, and more, to help you maximize your ad performance and profitability.
Who is a good fit for tCPA?
tCPA is a good fit for various advertisers, including performance advertisers, e-commerce retailers, lead generation companies, app developers, small and medium-sized businesses (SMBs), and any campaign with a strong focus on driving specific actions such as purchases or sign-ups.
What is the recommended tCPA for my campaigns?
We advise setting your daily budget to be 5-10x your tCPA goal (target cost per acquisition). For example, if your tCPA goal is $20, allocating a daily budget between $100-200 would be our recommendation. This range allows for optimal performance and gives the algorithm sufficient room to optimize your bids effectively.
What is the best approach to set tCPA and gauge performance?
Start at your desired goal tCPA and monitor your campaign's performance. Gradually increase the tCPA if you notice the campaign isn't spending efficiently. This incremental adjustment helps strike a balance between spending and achieving your goals.
What is the 'Cold Start Period' and why is it important?
The Cold Start Period typically is completed within the first 5 days of your campaign. During this phase, our system gathers crucial learnings about user behavior, helping identify the most likely converting audience segments for your campaign.
💡Pro tip: Please be patient during the Cold Start Period.
Should I start with broad targeting or layer targeting options initially?
To obtain meaningful insights during the Cold Start Period, we recommend starting with broad targeting and avoiding layering options. Once you have sufficient data, you can launch a new ad set with more specific user targeting. You can also layer in targeting after the ad set is live for optimization purposes.
Can I add targeting options to existing campaigns?
Yes, but it's advisable not to add new targeting options to existing campaigns. This ensures that learnings are retained at the campaign level, helping Ad Manager to optimize your ads more effectively.
Why is ad set separation important?
Ad set separation is essential to maintain ad performance and prevent spend from tapering off. We recommend launching new ad sets with fresh images if you notice a decrease in spending or engagement.
How impactful are creative elements?
Creatives play a crucial role in driving engagement and conversions. Utilize graphic overlays and eye-catching transitions to capture users' attention.
Are videos suitable for specific offerings or advertiser types?
Videos work exceptionally well for physical products and performance advertisers. They have the potential to showcase products effectively, and minimal copy on the video allows for a more immersive user experience.