With our multi-event reporting feature, you can now report the number of conversions coming from CPM (Cost Per Mille) and CPC (Cost Per Click) campaigns. This feature is particularly useful for newsletter advertisers.
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Conversion Column for CPM/CPC Campaigns:
- The “conversion” column in Ad Management will always display “0” for CPM and CPC campaigns/ad sets because these campaigns do not optimize for conversions. In other words, this is by design, so do not be alarmed if you see a "0" for these types of campaigns.
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Multi-Event Tracking and Reporting:
- If you have enabled multi-event tracking and reporting and implemented Pixel/Postback for any event from the pre-defined list of events, the event count will be reported in Ad Management in the corresponding event column.
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Unsupported Events:
- Currently, we do not support reporting for the “conversion_event” and “sale” events in multi-event reporting. However, all other events listed in the dropdown are supported (see below).
What should I do if my current Pixel/Postback uses “conversion_event”?
- Add another Pixel/Postback in Event Management.
- From there, select one of the standard events from the dropdown and place it in the same location as your previous Pixel/Postback.
💡We recommend keeping both the old and new Postbacks to avoid impacting your current campaign. Sending back multiple different conversion events with different names will not affect your campaign performance.
I am not able to see the event columns. What should I do?
- Customize your Ad Management view by using the dropdown in the upper right corner of your screen to display more event columns.
- If you cannot find this dropdown, please reach out to your Account Manager to enable this feature for you or submit a ticket to adsupport@newsbreak.com for assistance.