Welcome to our Reporting Guide! This comprehensive resource is designed to teach you how to make the most out of your campaign performance with the Report feature.
How to run a report
- Navigate to the Report section.
- Select ‘Create report.’
- Provide a name for your report.
- Define your date range and apply any desired filters.
- Select the dimensions and metrics you want to include in the report.
- Optional: Choose whether to share the report with others and/or get daily reports.
- If you’re finished, type an ‘X’ in the 2 Report sharing boxes. You can then proceed to either run the report, save it, or both run and save it.
💡Pro tip: We recommend clicking ‘Select all’ for metrics when conducting a report.
What metrics can I track in the reporting section?
- Cost: This metric shows the total amount spent on your ad campaigns during a specific period. It provides insights into your advertising budget allocation.
- Impression: Impressions indicate how many times your ad was displayed to users on the platform. It helps measure the reach and exposure of your campaigns.
- CPM (Cost per Mille): CPM represents the cost you pay for every one thousand ad impressions. It helps you understand the efficiency of your ad spend in terms of impressions generated.
- Clicks: The number of times users clicked on your ad. Clicks demonstrate the level of interest and engagement your ad generates.
- CPC (Cost per Click): CPC denotes the average cost you incur for each click on your ad. It allows you to evaluate the effectiveness of your ad in driving user interactions.
- CTR (Click-Through Rate): CTR represents the percentage of ad impressions that resulted in clicks. It is a crucial metric for assessing the relevance and attractiveness of your ad to the audience.
- Conversions: Conversions track the number of desired actions completed by users after interacting with your ad. It could be a purchase, sign-up, or any other predefined goal.
- CPA (Cost per Acquisition): CPA measures the average cost of acquiring a conversion or a specific action. It helps gauge the efficiency of your campaigns in achieving desired results.
- CVR (Conversion Rate): CVR is the percentage of ad clicks that result in conversions. It provides valuable insights into the effectiveness of your ad in driving desired actions.
Can I download the reports for offline analysis or sharing with others?
Yes, we do offer the option to download reports in CSV format. Once your report has successfully run, press the red ‘Export’ button on the right-hand side of your screen. To share with others, add the desired email address under ‘Editors’ before you run your report.
Is there a way to receive reporting data via email?
Yes, you can schedule daily reports with our ‘Report sharing’ feature at the bottom of the page. Simply add an email address under ‘Daily report recipients’ and save.
Can I customize the reporting data and time frame?
Yes, you can choose specific metrics to display, filter data by campaigns or ad sets, and select a desired date range to analyze the performance over a specific period.
How can reporting help me optimize my ad campaigns?
Reporting provides valuable insights into what works and what doesn't in your ad campaigns. By analyzing the data, you can identify successful strategies and areas for improvement. This information enables you to make data-driven decisions, refine your targeting, adjust budgets, and optimize ad creatives for optimal results.
What should I do if I notice underperforming ad campaigns in the reports?
If you identify underperforming ad campaigns, it's essential to investigate the possible reasons behind the lower performance. Consider adjusting your targeting, ad creative, or bidding strategy. A/B testing can also help identify what elements work best for your audience.