- Add the mandatory parameters below to your ad’s landing page URL.
- (for example, “campaign_name”)= __CAMPAIGN_NAME__
- (for example, “campaign_id”)=__CAMPAIGN_ID__
- (for example, “adset_name”)=__ADSET_NAME__
- (for example, “adset_id”)=__ADSET_ID__
- (for example, “ad_name”)=__AD_NAME__
- (for example, “ad_id”)=__AD_ID__
- (for example, “newsbreak_cid”)=__CALLBACK_PARAM__
- advertising_id =__ADID__
- idfa =__IDFA__
💡Note: Each macro is wrapped with two underscores before and after (e.g., CAMPAIGN_NAME). For newsbreak_cid, you may replace it with any parameter name of your choice, except nb_cid, which is reserved by the NewsBreak Ad Platform for other purposes.
Example ad landing page URL: https://demo.test-domain.com/test/page/?campaign_name=__CAMPAIGN_NAME__&campaign_id=__CAMPAIGN_ID__&adset_name=__ADSET_NAME__&adset_id=__ADSET_ID__&ad_name=__AD_NAME__&ad_id=__AD_ID__&newsbreak_cid=__CALLBACK_PARAM__&advertising_id=__ADID__&idfa=__IDFA__
2. Capture and store all macro values sent by NewsBreak, and use them to replace the placeholders in your attribution link that redirects users from the landing page to the app store.
3. Campaign and Event Setup in Newsbreak Ad Manager
(1) Go to the Web Event section, then choose Postback and select the tracking service you’re using.
(2) Type the app event name into the Customized Event field.
Please use the following app event_type in the postback sent to us.
Event | event_type |
| Install | app_install |
| Purchase | app_purchase |
| Checkout | app_checkout |
| Add to Cart | app_add_to_cart |
| Add to Wishlist | app_add_to_wishlist |
| Add Payment Info | app_add_payment_info |
| Start Trial | app_start_trial |
| In-App Ad Impression | app_in_app_ad_impr |
| Achieve Level | app_achieve_level |
| Create Group | app_create_group |
| Create Role | app_create_role |
| Join Group | app_join_group |
| Unlock Achievement | app_unlock_achievement |
| In-App Ad Click | app_in_app_ad_click |
| Loan Disbursal | app_loan_disbursal |
| Loan Apply | app_loan_application |
| Registration | app_registration |
| Loan Approval | app_loan_credit |
| Subscribe | app_subscribe |
| Complete Tutorial | app_complete_tutorial |
| Rate | app_rate |
| Login | app_login |
| Generate Lead | app_generate_lead |
| View Content | app_view_content |
| Launch App | app_launch_app |
| Search | app_search |
(3) Test your postback integration
For web-to-app funnels, we recommend that you also create and send website user-action events to us. This allows easier funnel analysis in the Ad Manager dashboard and supports better campaign optimization and performance.