Welcome to our guide on integrating a NewsBreak postback with Funnel Flex! Follow these steps to connect your Funnel Flex data with NewsBreak Ads for accurate event tracking and improved campaign optimization.
1. In your Funnel Flex dashboard create a Traffic Source as an Asset
2. Use the option to ‘Create a custom source’
In the ‘Tracking Fields’ section and under the ‘External Click ID’ field please input the NewsBreak Click Id macro viz. __CALLBACK_PARAM__
Now in the “Conversion Tracking” section please choose the Triggering Event as ‘Conversions’ and the Tracking Type as ‘Postback URL’
Note: Please use the Postback URL from Newsbreak in this field and the appropriate callback and event type. (The example below shows 'complete_payment' event but your event could be different so please adjust accordingly)
https://business.newsbreak.com/tracking/attribute
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If you want to pass the conversion value as well, please toggle on the Event value button in Newsbreak and modify the Postback URL to (used above):
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Now ‘Save’ the Traffic Source
3. Create/Test the Event in NewsBreak
- Go to Tools - > Event Management - > Create/test Web Event
- Select Event Tracking Type as ‘Postback’ and service as ‘Others’
- Choose the appropriate event e.g complete_payment for purchase as shown in example above
- Select whether or not to pass the Event Value
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In the Test URL field input your landing page URL from your campaign/offer. This URL must contain the __CALLBACK_PARAM__ macro correctly assigned to the Funnel Flex click id macro
Note: For instance if your landing page URL is: https://test-resources.funnelflux.pro/landers/test-page-1.html
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Then the test URL should look like:
https://test-resources.funnelflux.pro/landers/test-page-1.html?external=__CALLBACK_PARAM__
- Click ‘Go Test’
- Perform the action on the landing page viz. Purchase in this case and come back to Newsbreak to see if the event has passed the test
- Save the Event