What is Conversion Tracking?
Conversion tracking helps businesses measure the success of their ads by tracking user actions. Two common methods are Pixel Tracking and Postback Tracking. Currently, NewsBreak supports both of these methods for web and app events.
Pixel Tracking
- What It Is: A small piece of code (a pixel) added to a webpage. You can retrieve this from NewsBreak's Event Management page when you select ‘Pixel’ as the event tracking type.
- How It Works: When your landing page loads, the NewsBreak pixel sends data (like a purchase or signup) back to the server.
- Pros: Easy to set up and provides real-time data.
- Cons: Can be blocked by ad blockers or privacy settings, making it less reliable than Postbacks.
Postback Tracking
- What It Is: A server-to-server tracking method (sometimes referred to as S2S pixel).
- How It Works: When a user clicks an ad, a unique click ID is created. When the user completes an action, the advertiser’s server sends the ID back to the tracking platform (Voluum, Redtrack etc.)
- Pros: More accurate and not affected by ad blockers.
- Cons: Requires technical setup and may have slight delays.
Key Differences
- Pixel Tracking: Works in the browser but can be less reliable.
- Postback Tracking: More accurate and secure but requires deeper technical knowledge.
🤔 Which One Should You Use?
👉Use Pixel Tracking for simple setups and web-based tracking.
👉Use Postback Tracking for mobile apps or when accuracy is critical.