How to integrate with Skro

Welcome to our guide on enabling data sharing between Skro and NewsBreak Ads! Follow these simple steps to successfully connect your data from Skro to NewsBreak for accurate event attribution and performance tracking.

1. Log into Skro > click on Traffic Sources > 'Create' > and search for 'Newsbreak.'

2. Click ‘Enable Postback’

• This should populate Newsbreak's Postback URL as follows: https://business.newsbreak.com/tracking/attribute?callback={externalId}&event_type={conversionEventName}
• Please make sure to use the correct event type such as ‘conversion_event’, ‘complete_payment’ etc. Example: https://business.newsbreak.com/tracking/attribute?callback={externalId}&event_type=complete_payment

💡Please check the settings below so the postback is fired 100% and is not disabled,

💡Also check that the Newsbreak Click ID Macro is filled in the placeholder: __CALLBACK_PARAM__ 

3. Save and close.

4. Switch tabs to NewsBreak's Ad Manager and head to Event Management tab to test.

• To test on the NewsBreak side, retrieve your ad’s landing page URL from the Campaign URL in Skro. It should look something like this:

https://skrotrack.com/campaign/b370f40a-261k-4ebj-af89-97i0rg78b735?external_id=_CALLBACK_PARAM&ad_id=CREATIVE_ID&adset_id=FLIGHT_ID&campaign_id=CAMPAIGN_ID&ad_name=CREATIVE_NAME&adset_name=FLIGHT_NAME&campaign_name=CAMPAIGN_NAME_

5. Once you have successfully saved your event, you are all set.