NewsBreak Ads Manager: Mastering Automated Rules
Automated rules in NewsBreak Ads Manager act as your "always-on" assistant. They allow you to set specific performance triggers that automatically adjust your campaigns, saving you time and preventing wasted spend during off-hours.
Why Use Automated Rules?
Efficiency: Stop manually checking your dashboard every hour.
Budget Protection: Automatically pause underperforming ads before they drain your daily budget.
Scalability: Increase spend on high-performing "winning" creative without manual intervention.
Consistency: Ensure your performance targets (like CPA or ROAS) are maintained 24/7.
How to Create an Automated Rule
1. Navigate to Rules: Log in to your NewsBreak Ads Manager, go to the Tools menu, and select Automated Rules.
2. Create a rule
2. Choose Your Level: Select whether the rule applies to the Ad Set or Ad level.
3. Define the Condition: This is your "If" statement. For example: If CPI > $50 and Conversions < 1.
4. Select the Action: This is your "Then" statement. Options typically include:
Turn off Ad Set/Ad
Adjust Budget (Increase/Decrease by % or fixed amount)
Send Notification Only
5. Schedule: Decide how often NewsBreak should check these conditions (e.g., continuously, once, or on a custom schedule).
6. Name and Save (technically the first step): Give your rule a clear name like "Pause High CPA - Ad Set Level" and click Save.
Common Rule Templates
Use these common setups to keep your account healthy:
| Rule Name | Trigger Condition | Action | Why use it? |
|---|---|---|---|
| Stop Losers | $CPA > $50 AND Learning status IS complete | Pause Ad | Prevents spending on ads that don't convert. |
| Scale Winners | $ROAS > 10% AND $Conversions > 10 | Increase Budget 20% | Automatically pumps more budget into what works. |
| High CPC Warning | $CPC > $11 | Notification Only | Alerts you that your creative might be fatiguing. |
| Budget Safety | Daily Spend > 95% of limit | Pause Ad Set | Ensures you don't overspend due to delivery spikes. |
Best Practices for Automation
Note: When scaling budgets, it is recommended to increase by no more than 20-30% at a time. Aggressive jumps can sometimes "reset" the algorithm's learning phase.
Use Lookback Windows: Don't let a rule trigger based on just one hour of data. Use at least a "Last 3 Days" window for more stable decision-making.
Avoid Rule Overlap: Ensure you don't have two rules fighting each other (e.g., one rule trying to increase a budget while another tries to pause the same ad set).
Check the Logs: Periodically review the "Rule History" tab to see which actions were taken and why. This helps you fine-tune your triggers.
Start with Notifications: If you're nervous about automation, set the action to "Send Notification Only" for a few days to see how often the rule would have triggered.