Scale Faster. Reach Higher. Accelerate with Premium Inventory (MSP) this February 💞

Objective:

The brand wanted to boost sales for their wellness device, so they expanded by running ads on a new network of partner websites (MSP). By showing different types of ads like videos and images to people who were already searching for health gear, they were able to beat their sales goals and reach a much wider audience.

Strategy for Success:

• Scaled Reach: The advertiser expanded into MSP, immediately driving a massive increase in CTR from 1.45% to 6.89%.
• Conversion Efficiency: By adding MSP to their channel mix, they successfully expanded their audience, secured more conversions, and reduced CPA by 32%.
• Media Optimization: This expansion resulted in a significant lift in engagement while effectively streamlining media costs through more efficient placements.

Objective:

The brand's goal was to reach a wider audience and encourage more people to sign up while lowering the cost of finding each new customer. By exploring fresh advertising spaces, they aimed to connect with people who hadn't heard of them before and meet their growth targets more efficiently.

Strategy for Success:

• The advertiser scaled their reach by expanding into MSP, going from 0% investment to 84% into the new placement.
• In one successful MSP ad set, they optimized their media buy and reduced CPM to $3.30, down from the account average of $6.02.
• In an their MSP ad st, their were able to exceed CPA goals, reducing CPA down 22% from account average.

Objective:

The brand’s goal was to get more people clicking on their ads by expanding where they showed up online. By finding new, smarter places to advertise, they were able to reach a much larger audience while significantly lowering their costs, making sure their marketing budget worked harder and more efficiently.

Strategy for Success:

• The advertiser scaled their reach by expanding into MSP, successfully driving their average CVR from 6% to 8%. 

• By adding MSP, they optimized their media buy and reduced CPM from $43 down to $24. 

• This expansion resulted in a significant lift in engagement while effectively streamlining media costs for the brand

Objective:

Drive customer acquisition and scale conversion volume on NewsBreak. By leveraging vertical UGC-style video assets within MSP Interstitial placements, the brand aimed to optimize media spend while reaching new audiences.

Strategy for Success:

• Scalable Reach: Expanded into MSP to diversify ad delivery, driving CPA 20% below target.
• Efficiency at Scale: Optimized media buying to reduce CPC from $0.50 to $0.10 (an 80% decrease).
• Enhanced Engagement: Delivered a significant lift in user interaction while effectively streamlining overall brand media costs.

Objective:

Scale high-intent inbound call volume while pivoting away from lower-efficiency web-form leads. The goal was to optimize sales velocity by decreasing acquisition costs and doubling the lead-to-policy conversion rate.

Strategy for Success:

• Inbound Call Pivot: Replaced traditional lead forms with "Click-to-Call" ad units, doubling CTR from 2%+ to 4%+ through immediate user engagement.
• Creative Messaging Optimization: Deployed urgency-driven video and static assets designed for instant qualification, successfully reducing CPA from $65 to $55.
• Omnichannel Expansion: Diversified platform reach by integrating the Monetization Side Platform (MSP) as a primary high-volume traffic source.