What are NewsBreak Immersive Video Ads?
This high impact video placement enables brands to show ads in between contextually relevant and brand suitable premium publisher and original video content.
Immersive Video Ads Spec Requirement:
- Format: MP4, MOV
- Suggest Video Length: 15s
- Maximum Video Length: 30s
- Maximum file size: 20MB
- Aspect Ratio: 16:9 or 9:16
- Logo (required): 40x40
- Poster image (optional): Min of 1200x627 pixels
How to create Immersive Video Ads in NewsBreak Ad Manager?
Step 1: Create a campaign
Step 2: Create an ad set
Step 3: Create a Video Ad. Select Video in Ad Type and upload your video and logo assets. After the three steps above, you can Save and Launch your Video Ads.
How are Immersive Video Ads different from In-Feed Video Ads?
| In-Feed Video Ads | Immersive Video Ads | |
| Placement Overview | In-Feed | Brand Video, served in between suitable premium publisher and original video content |
| Video Asset Limit | Max length :30, recommended :15 | Max length :30, only vertical video accepted |
| Targeting Options | User interest, tab, and geo-targeting available | User interest, age, gender, geo |
| TCPA supported | Yes | Yes |
| Auto Play | Yes | Yes |
| Sound | Muted by default | User initiated based on user's phone setting |
| Skippable | Scroll past to skip | Swipe up to skip |
| Tracking & Reporting | Impressions, clicks, conversions, viewability, time played | Impressions, clicks, % played (+ all VAST metrics in GAM) |
| Brand Safety | IAS/MOAT/DV | IAS/MOAT/DV |