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In addition to our national presence in-app, NewsBreak has recently launched the NewsBreak Local Newsletter, our daily newsletter boasts +20,000,000 local news enthusiasts subscribers. These users sign-up with a zip code to learn the latest stories in their neighborhood every morning.
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Newsletter Metrics:
Educated Community: 43% w/ associates degree of higher // +10% w/ masters
Strong purchasing power: 30% make +$100,000 yearly // 13.7% make +$150,000 yearly
In highly desired zip codes: Highest open rates in highest income cities // 40% Suburb, 36% Rural, 23% Urban
- 4.3M DAU // ~20M subscribers
- 51.5%Male// 48.5%female
- Local community enthusiast audience
- US-based
- Age:
- 18 - 34: 25%
- 35 - 44: 30%
- 45 - 54: 26%
- Job Seniority:
- Executive: 15%
- Director: 10%
- Mid-senior Level: 6%
- Associate: 35%
- Freelance, internship, owner: 32%
- Top Industries
- Broadcast Media
- Internet
- Marketing And Advertising
- Information Technology And Services
- Computer Software
- Higher Education
- Statistically significant: higher income cities open the newsletter more frequently (higher open rate)